{"id":11246,"date":"2021-05-25T13:39:17","date_gmt":"2021-05-25T10:39:17","guid":{"rendered":"https:\/\/fokusx.com\/?p=11246"},"modified":"2021-05-25T13:39:17","modified_gmt":"2021-05-25T10:39:17","slug":"evladim-sen-tahsilli-insansin-ankarada-kalman-lazim","status":"publish","type":"post","link":"https:\/\/lutfiozbilen.com\/index.php\/2021\/05\/25\/evladim-sen-tahsilli-insansin-ankarada-kalman-lazim\/","title":{"rendered":"Evlad\u0131m sen tahsilli insans\u0131n Ankara’da kalman laz\u0131m..!"},"content":{"rendered":"

Merhaba,<\/em><\/p>\n

 <\/p>\n

Ge\u00e7en g\u00fcn e\u015fimle ak\u015fam y\u00fcr\u00fcy\u00fc\u015f yaparken, yine konu vatan\u0131 kurmaya gelmi\u015fti. E\u015fim Rahmetli kay\u0131npederimle yapt\u0131\u011f\u0131 bir konu\u015fmay\u0131 anlatt\u0131. \u00c7ok ho\u015fuma gitti ayn\u0131 zamanda da \u00e7ok \u00fcz\u00fcld\u00fcm. <\/em><\/p>\n

Kay\u0131npeder emekli olunca Ayval\u0131k\u2019ta bir yazl\u0131k al\u0131p, yaz\u0131n ciddi bir k\u0131sm\u0131n\u0131 orada ge\u00e7irmeye ba\u015flam\u0131\u015f, e\u015fim de f\u0131rsat bulduk\u00e7a yanlar\u0131na gidermi\u015f. <\/em><\/p>\n

Bir g\u00fcn E\u015fim \u201cBuralar \u00e7ok g\u00fczel asl\u0131nda buralara yerle\u015fmek laz\u0131m \u201cdemi\u015f<\/em><\/p>\n

Kay\u0131npederim de \u201cEvlad\u0131m sen tahsilli insans\u0131n, Ankara\u2019da kalman laz\u0131m, memleketin senin gibi insanlara ihtiyac\u0131 var.\u201d demi\u015f. <\/em><\/p>\n

Dedelerimiz, babalar\u0131m\u0131z, annelerimiz bu topraklar\u0131 \u00e7ok severmi\u015f. <\/em><\/p>\n

\u00a0K\u0131z\u0131m \u201cBaba biz Zoom’da bazen sohbet i\u00e7in bir araya geliyoruz, herkes yurtd\u0131\u015f\u0131na nas\u0131l gideriz, bir kapa\u011f\u0131 atsak diye konu\u015fuyor. Tek konu bu \u201c diyor.<\/em><\/p>\n

Ona \u00e7ok mant\u0131kl\u0131 gelmiyor \u00e7\u00fcnk\u00fc bizde topraklar\u0131m\u0131z\u0131 sevdi\u011fimizden, imk\u00e2n\u0131m\u0131z olmas\u0131na ra\u011fmen bu topraklar\u0131 b\u0131rakmay\u0131 hi\u00e7 d\u00fc\u015f\u00fcnmedik<\/em><\/p>\n

Ama \u015fu s\u0131ralar k\u0131z\u0131m i\u00e7in acaba m\u0131? dedi\u011fim oluyor. <\/em><\/p>\n

Yaz\u0131k.. Bizim gibi insanlar\u0131 bile ne hale getirdiler.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

Ne hale geldi den, ticarete ba\u011flayabiliriz hemen; <\/em><\/p>\n

Dijital ticaretin durdurulamaz y\u00fckseli\u015finden bahsedelim birazda. Hala yerinizi almad\u0131ysan\u0131z pek yak\u0131nda s\u0131k\u0131nt\u0131l\u0131 g\u00fcnler sizi bekliyor demektir.<\/em><\/p>\n

Ticaret pandemi ile birlikte inan\u0131lmaz h\u0131zl\u0131 bir \u015fekilde internet ortam\u0131na kay\u0131yor.<\/em><\/p>\n

Pandemi s\u00fcrecinde t\u0131rman\u0131\u015f\u0131na hi\u00e7 ara vermeyen e-ticaret, bundan sonra da art\u0131k d\u00fc\u015fme e\u011filimi g\u00f6stermez. \u00a0\u00c7\u00fcnk\u00fc, m\u00fc\u015fteri e-ticaretin rahatl\u0131\u011f\u0131n\u0131, ucuzlu\u011funun fark\u0131na vard\u0131. \u0130nsan o\u011flu olarak kolaya \u00e7ok \u00e7abuk al\u0131\u015f\u0131r\u0131z. <\/em><\/p>\n

Sat\u0131c\u0131lar, E-ticaret m\u00fc\u015fteri potansiyelini y\u00fckseltmek i\u00e7in, fiziksel ma\u011fazaya yapt\u0131\u011f\u0131 yat\u0131r\u0131m\u0131n \u00e7ok az\u0131n\u0131 yapmalar\u0131 yeterli olabiliyor. Ma\u011faza yat\u0131r\u0131m\u0131n\u0131n ciddi bir k\u0131sm\u0131 neredeyse %60 ila %70 i kira, eleman, sabit giderlerden olu\u015fuyor, e-ticaret de farkl\u0131 giderler olmakta ama kesinlikle daha az yorucu ve daha ekonomik oldu\u011fu kesin. <\/em><\/p>\n

Lakin, ciddi bir yanl\u0131\u015f anla\u015f\u0131lmada var. Nas\u0131lsa \u00fcr\u00fcn var a\u00e7ar\u0131z bir site kendili\u011finden sat\u0131\u015f\u0131 olur. <\/em><\/p>\n

Kesinlikle YANLI\u015e…!<\/em><\/p>\n

Ben bunu genelde s\u00f6yle anlat\u0131yorum. <\/em><\/p>\n

Sizin ilk kez a\u00e7t\u0131\u011f\u0131n\u0131z e-ticaret sitesinin fiziki kar\u015f\u0131l\u0131\u011f\u0131; \u0130stanbul -Ankara Otoban\u0131ndaki g\u00fcd\u00fcl sapa\u011f\u0131ndan girip 20 km yar\u0131s\u0131 ta\u015f toprak yolun sonunda kar\u015f\u0131na \u00e7\u0131kan kasaban\u0131n i\u00e7indeki sokaklar\u0131n birinin i\u00e7in de bir k\u00fc\u00e7\u00fck d\u00fckkan.. <\/em><\/p>\n

Yani sen bu d\u00fckkana\u00a0 s\u0131f\u0131r Iphone\u00a0 10 tl sat\u0131yorum desen bile sen ben bizim o\u011flan d\u0131\u015f\u0131nda kimsenin haberi olmaz.<\/em><\/p>\n

O y\u00fczden \u00f6nce otobana\u00a0 sapa\u011fa gelmeden 4 -5\u00a0 tane g\u00f6r\u00fcn\u00fcr billboard koyman laz\u0131m, sapa\u011f\u0131n hemen \u00f6n\u00fcne y\u00f6n tabelas\u0131 koyman laz\u0131m, yine 20 km yol boyunca reklam tabelalar\u0131 billboardlar\u0131 koyman laz\u0131m ki seni bir ihtimal bulsunlar.<\/em><\/p>\n

Asl\u0131nda o kadar da basit de\u011fil, \u00e7ok ciddi bir marketingi \u00e7al\u0131\u015fmas\u0131 ve b\u00fct\u00e7esi gerekmektedir. <\/em><\/p>\n

Deloitte yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131n birinde; e-ticaretin perakende sat\u0131\u015f\u0131 pay\u0131n\u0131 ciddi art\u0131\u015f g\u00f6stererek, %15 i ge\u00e7ti\u011fini ifade etmi\u015ftir.<\/em><\/p>\n

Global pazarda, e-ticaret\u00a0 2025 y\u0131l\u0131ndan 4,4 trilyon dolar band\u0131n\u0131 zorlayaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Yine e-ticaret pay\u0131n\u0131n da %20 seviyelerine \u00e7\u0131kaca\u011f\u0131 tahmin ediliyor. Yine e-ticaretin kesinlikle kal\u0131c\u0131 olaca\u011f\u0131 analizde belirtilmi\u015f.<\/em><\/p>\n

T\u00fcrkiye de ise,\u00a0 2020 ila 2024 y\u0131llar\u0131 aras\u0131nda y\u0131ll\u0131k %23 civar\u0131nda b\u00fcy\u00fcyece\u011fi, 4 y\u0131lda yakla\u015f\u0131k 2 kat\u0131n\u0131 a\u015faca\u011f\u0131 tahmin ediliyor. N\u00fcfusun gen\u00e7 olmas\u0131ndan dolay\u0131 internet ve sosyal medya kullan\u0131m oran\u0131nda hep lider konumda olmam\u0131z\u0131n yan\u0131 s\u0131ra <\/em>T\u00fcrkiye\u2019de e-ticaret 2020 y\u0131l\u0131nda pandeminin de etkisiyle ge\u00e7ti\u011fimiz y\u0131la g\u00f6re y\u00fczde 66 oran\u0131nda b\u00fcy\u00fcyerek 226 milyar TL b\u00fcy\u00fckl\u00fc\u011fe ve genel ticaret i\u00e7indeki oran\u0131 da y\u00fczde 18\u2019e ula\u015fm\u0131\u015f bulunuyor.<\/em><\/p>\n

\u00a0<\/em><\/p>\n

E-ticaret pazar\u0131n bu h\u0131zla artmas\u0131 global markalar\u0131nda T\u00fcrkiye gibi cazip pazarlara girmeleri ka\u00e7\u0131n\u0131lmaz ki Amazon girdi bile.\u00a0 <\/em><\/p>\n

Ge\u00e7 kalmadan e-ticaret pazar\u0131na yat\u0131r\u0131m yapmak, ama sistemi kurarken de pazar pay\u0131, rekabet analizler, dijital marketing gibi konularda uzman personel veya partnerlerle \u00e7al\u0131\u015fmak \u00e7ok \u00f6nemlidir.<\/em><\/p>\n

7 tane e-ticaret sitesi a\u00e7m\u0131\u015f ve kapam\u0131\u015f birinden \u00f6nemle duyurulur <\/em>\ud83d\ude0a<\/em> (sonuncusu sat\u0131\u015f yap\u0131yor )<\/em><\/p>\n

 <\/p>\n

Hep mutlu olun <\/em><\/p>\n

\"\"<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Merhaba,   Ge\u00e7en g\u00fcn e\u015fimle ak\u015fam y\u00fcr\u00fcy\u00fc\u015f yaparken, yine konu vatan\u0131 kurmaya gelmi\u015fti. E\u015fim Rahmetli kay\u0131npederimle yapt\u0131\u011f\u0131 bir konu\u015fmay\u0131 anlatt\u0131. \u00c7ok ho\u015fuma gitti ayn\u0131 zamanda da [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":12377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,17],"tags":[84],"class_list":["post-11246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-hayati","category-lutfio","tag-is-hayati"],"_links":{"self":[{"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/posts\/11246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/comments?post=11246"}],"version-history":[{"count":0,"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/posts\/11246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/media\/12377"}],"wp:attachment":[{"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/media?parent=11246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/categories?post=11246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lutfiozbilen.com\/index.php\/wp-json\/wp\/v2\/tags?post=11246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}